, I'm Arif and I'm a designer

I worked with Arif at the Royal Navy both part of the UCD team.

Arif was an absolute joy to work with. He was really helpful with feedback to help us improve the design system as well as receiving input in the project he was working on. Diligent and highly skilled at creating richly interactive prototypes.

Much loved by the entire team and leaves an important legacy. Hope we get to work together again soon.

Daniel Pidcock - UX Consultant @ Royal Navy

Having had the pleasure of working with Arif at Next. He is one of the most gifted UI/UX designers I have had the pleasure of working with. His customer focused approach combined with a design thinking methodology allows him to deliver UX / UI solutions creating engaging and excellent customer experiences.

Arif’s application and dedication to UX is second to none. His positive attitude naturally draws people to him. An outstanding technical ability in wireframing and design applications complimented with a solid coding skill set means Arif can turn 2d designs in to full prototypes with relative ease.

Arif is one the nicest people you could wish to meet. First to support, help, develop and guide he would be a credit to any team.

I would have no hesitation in recommending Arif to any client or business who required is services. You’ll definately benefit from his experience. I hope we manage to work together again in the future.

Jonathan Davey - Senior UX Designer @ Next Ltd

Arif was a much loved and respected member of the design team at Next. Both an amazing person and a humble, well rounded designer, Arif has delivered many projects utilising his expert knowledge in research and usability, accessibility, UI design and creative direction.

Not only does he posses an astounding array of technical knowledge and skills, he has the foresight and grounded nature that is needed to be a success in the digital design industry. Arif is diplomatic in his approach and can guide his colleagues through any design challenge, offering insight and an enviable resolve when faced with opposition.

I have always been impressed by Arifs drive to run his work through a design thinking process and engage with end users through many different mediums, ensuring concepts are fully verified before pushing them through to production with broad UI knowledge and ability.

On top of the above, Arif is a keen developer and is able to deliver relevant, time sensitive and appropriate prototypes for any task. I will certainly look forward to working with Arif again in the near future.

Jonathan Hickinbotham - Lead UX Designer @ Next Ltd

I worked with Arif at the Skills funding agency. He was heavily involved in the user research and experience for the Provider Digital Service (PDS).

We immediately got off to a great start when he joined our team, and was well liked by everyone.

He worked close with the Product Owner, the team, and the customers. He had a very measured approach and didn’t get too attached to his amazing ideas. For example, if time was limited he could quickly produce a simpler design whilst still providing the appropriate interaction. He provided ideas and structure to the design of the service and also worked with customers tirelessly to make sure users passes through the service effortlessly. He had a truly agile mindset and demonstrated this often when helping PDS get through the Government Digital Standards (GDS) and the service into production 2 weeks ahead of schedule with zero defects. Following on from that success, he also helped deliver several other projects with the same level of success.

Arif took time to team other team members (including me) some of the more technical practices, and also worked through designs with the team “on the fly”. He was also a friendly face to support new graduates entering the team, and was very active in the communities of practice in the ESFA. I would recommend Arif to any future employers, he is a credit to any team.

Mat Hayes - Delivery Manager @ ESFA